#BostonStrong Tampa

April 24, 2013

Currently I am flying high in the sky, headed up to Louisville for the Kentucky Derby Marathon on Saturday. With everything that happened in the past week, I will say the marathon has been put a bit on the back burner. I haven’t put a lot of thought (or worrying) into the day, so I am just hoping for the best at this point. Now more than ever, I am excited to run 26.2 miles for those that couldn’t last Monday.

Tampa was one of the many cities that rallied around Boston and held a support run in honor of all the victims that were affected by the bombings in April 15th. On Monday night, I headed over to FitNiche in Hyde Park and met 100+ of my closest friends to run a 5k. What the store expected to be around 50 runners was easily triple their estimate.

Boston Run Fit Niche

The awesome manager of the store, Lee Stephens, gave us a quick run down of the course we would be running. It was all right turns that led us back to the store, all with accessible sidewalks and minimal traffic.

Boston Strong Fit NicheLee also let us know that the first mile would be in complete silene, in order to pay tribute to those affected in Boston. Once we all started, it was eerily quite – all we were able to hear were the pitter patter of running sneakers on the hot pavement. It was a nice time to reflect on the reason we were out running together. It wasn’t just another 5k fun run. This had meaning behind it.

Boston Strong Fit NicheBefore we knew it, we passed the one mile mark, and were able to chat again. I ended up running most of the distance with Heather, who was actually in Boston when the bombs exploded. Luckily, she was quite speedy and finished around the 3:20 mark. It was pretty interesting to hear her experience of simply being in Boston when all of this was happening. Glad she was one of many people that walked away from Boston unscathed!

Boston Strong Fit Niche

Boston Strong Fit Niche

The 5k FitNiche hosted was truly amazing. So many people came in support of the Boston Marathon. Most of them will never qualify, let alone run the race, but we all had one thing in common – the love for the running community, and everything it provides each and every one of us.

Boston Strong Fit Niche

Did you participate in a Boston Tribute run this week? Have you ever ran a mile of complete silence in a group setting?



My Favorite Session at Social Fresh East

April 22, 2013

A couple of weeks ago, I posted about social media conference that I was lucky enough to get a press pass to. Social Fresh was held last Thursday and Friday – there were a lot of great sessions and I thought one really stood out. When Morgan Johnson from JetBlue spoke, people listened. If you don’t follow JetBlue on social media channels, you really should start. They are doing social right, and it is incredibly evident! Morgan gave us a little insight in to their social strategy, and I would love to share some of the great information with you!

Social Fresh

At JetBlue, #CultureMatters. They wanted to bring humanity back to air travel and inspire humanity overall.

The 5 Values of JetBlue:

  • Safety
  • Caring
  • Fun
  • Integrity
  • Passion

The goals of their social program are communication, service, & commerce. They realize they are a guest in the communities they post in and know you have to earn the right to market. First, you need to build the relationship. Only then do you earn the right to monetize. If you connect with customers and show you are a real human being, and not just a faceless brand, then you get the chance to make that gesture, connect, and hopefully earn a loyal customer. Transparency in social is vital. Lay it all out there, and let people make their own decisions.

Social Fresh JetBlue

70% of Jet Blue’s operations touch either Boston or New York City. When Frankenstorm was happening, they had their biggest time of engagement when they weren’t even flying. They were connecting with customers and working with them to get flights rebooked and keeping them informed.

During Hurricane Sandy, they sent food trucks into the affected areas of New York City, and essentially bought out the food trucks and gave away all of the food. They wanted to help, and knew this was a great way to do to. Set up power strips. They wanted to let their community know they were there for them. The food trucks ended up crowd sourcing this idea and other people ended up sponsoring the trucks for the other days. People saw what JetBlue was doing, and they wanted to get in on the great idea.

Social Fresh

I really loved hearing more about JetBlue’s social strategy. I love flying on the airline, and have always had a very positive experience when interacting with them, mostly on Twitter.

Do you already integrate some of the ideas and tips above? Have you ever interacted with JetBlue online?

 P.S. Don’t forget to come to the Boston Recovery Run tonight in Hyde Park at Fit Niche!!











Boston Recovery Run in Tampa

April 19, 2013

With so much going on surrounding the tragedy in Boston, many people want to help, but just don’t know where to start. Here is one small way that you can participate in the efforts to raise money for the victims of the Boston Marathon bombings.

Local running stores across the country are participating in a Boston Recovery Run. At 6:30pm on Monday, April 22nd, there are a number of stores meeting to run in honor of the Boston Marathon. FitNiche in Tampa will be hosting this run for all the Tampa runners. Meet at the Hyde Park store to participate. We will run the first mile in silence, along with thousands of other runners across the country. A simple t-shirt will also be available at the stores for $20.00 with 100% of the proceeds going directly to One Fund Boston. If you aren’t in the area, you can donate to One Fund Boston directly through the link, in any amount you care to give. The shirts will be available sometime Monday at each of the stores in the area.

One Fund Boston

If you are associated with a running store, part of a running group, or want to participate on Monday, tell others! Start your own group in your city and team up with your local running store. As for all of the Tampa people, come to Fit Niche Hyde Park on Monday night. Let’s all band together through this confusing time, and raise money for those who were affected.

I hope to see as many of my Tampa friends on Monday night as possible! Email me at foodfunrun[at]gmail[dot]com if you need any more details!

Adding Protein With Designer Whey

April 17, 2013

Ever since I had the opportunity to attend the ISSN Sport Supplement Workshop, I have had a much better understanding of my diet, including the need to take in more calories than I had been. I was constantly plagued with afternoon stomach cramps, resulting from not eating enough protein throughout the day. At first, I thought it was a some kind of allergy. I soon learned there was a direct correlation between what I ate, when I ate it, and what nutrients it was made of.

In the past weeks since the conference, I have made it a goal to eat more frequently, as well as right after I finish exercising, which is something I had not been doing. I have protein with each and every meal that I take in, which has been helping dramatically. As luck would have it, I received an awesome package full of protein packed options a few weeks ago from Designer Whey.

Designer Whey

In the box was protein powder, protein shakes, protein bar, and a protein on the go water mix. I can’t say much for the On The Go water mix – it tasted artificial and just didn’t do it for me. However, I love the other items.

The protein bars are the perfect size with 10g of protein and 160 calories, which is perfect for me to pair with a piece of fruit for an afternoon snack. Pictured below is the chocolate caramel crunch, which had a light outside layer of chocolate. Perfect for those of you with a sweet tooth!

Designer Whey

The white chocolate protein powder won me over. Most companies will send milk chocolate protein powder, which just isn’t my favorite. I love white chocolate though! It blends well, both in a shaker and in a smoothie (my favorite way to use protein powder). If you are looking for a great smoothie to fuel up after a hard workout, use what I have been drinking the past few weeks – the white chocolate & strawberry protein smoothie.  It doesn’t disappoint!

Designer Whey Smoothie

With only 100 calories, and 18g of protein, this is a great option for those people looking to maintain weight, as well as gaining that lean muscle we all work so hard towards. This is also gluten-free, has no artificial sweeteners, as well as no soy protein. Here is the nutrition label from the vanilla powder.

Designer Whey

Do you eat a lot of protein throughout the day? How do you supplement your diet?

Disclosure: Designer Whey provided me with this product via Fitfluential LLC in exchange for an honest review. I was not paid for this review, only given the product. All thoughts and opinions are truthfully my own.


Terror In Boston

April 16, 2013
Boston Marathon 2013

I can not seem to shake the images plastered all over the internet and media. Pictures and video of the Boston Marathon finish line, in utter panic and pure terror. The moment of crossing the finish line on Boylston Street should be one of elation, not one of the scariest moments of one’s life.

The Boston Marathon has an incredibly special place in my heart, as I, like so many others, worked incredibly hard to get there. I can remember, pretty much step for step, my journey on Boylston once I got to that final stretch. The goose bumps on my arm knowing I was really there, running the world’s greatest marathon. The noise of people cheering like crazy, crunching mylar blankets, and the clinging of finisher’s medals. The smell of sweat, hot pavement, and post race treats. These sounds will forever be replaced with the noise of two detonating bombs, screams of terror from runners, officials, and spectators alike.

Boston Marathon 2013

I am unable to comprehend why someone would perform this disgusting act of hatred. I, like so many of you, feel directly impacted by this event. As runners, we are all a big family. We relate to each other through each pounding mile we run. We have an immediate connection when we meet. There is no other family like it.

I hope to see everyone wearing a race shirt today in support of the victims, and to support this great running community. This is a time for us to band together – to not allow troubled people to affect our love for the sport. Run a few miles today in honor of someone who won’t be able to take another step. Run for someone who was stopped before getting to the finish. Run for each and every person that has ever crossed a finish line. This could have been at any race in the world, but these people chose Boston.

Today, I thank those selfless enough to run towards the explosions to help those wounded. 

Today, I am running for those who can’t. 

Today, I #prayforBoston.