Attending conferences in a subject that interests you is one of the best and most effective ways to learn valuable, cutting edge information. Having one of these conferences in your hometown is an even bigger bonus.
On April 18th and 19th, Tampa is the host of Social Fresh East, a social media conference being held at the DoubleTree by Hilton, Tampa Westshore (4500 West Cypress Street). It is a two day conference that starts around 11 on the first day, and heads straight through the evening on Friday the 19th. Their sessions are limited to just one speaker at a time, rather than the standard conference tracks of 2-3 speakers, and of course, has only 1 track. According to their website, 95% of past attendees would recommend the conference to others. I would say that is a pretty great track record!
Expanding my knowledge to get better at my job, along with getting great new ideas in the social realm is hands down the reason that I am heading Social Fresh. I really can’t beat the fact that is in my backyard either. 😉
The conference features 15 of the industry’s brightest social media professionals, and I am very excited to see a few people in particular speak. Here are my top 3:
Adam Kmiec is Director, Global Digital Marketing and Social Media at The Campbell Soup Company. He is responsible for developing a global digital marketing and social media strategy that encompasses both consumer-facing and corporate initiatives to make Campbell one of the most digitally fit organizations in the world. Adam is speaking in the session “Building an Insights Driven Social Media Organization“, which focuses on driving results, rather than just likes.
Morgan Johnston is the Corporate Communication Manager for JetBlue Airways. He leads both internal and external communications focusing on online/new media applications and is in charge of JetBlue’s social media efforts including Twitter, online video, and community efforts. In Morgan’s session, “Learn How to Leverage the Voice of the Customer“, he shares the lessons JetBlue has learned in building their award-winning social media program over the last several years. If you have ever travelled with Jet Blue or interacted with them on social media, then you can understand why I want to learn more about their program. Spoiler – its pretty awesome!
Chris Tuff, SVP – Director of Earned and Emerging Media at local ad agency 22squared, was one of the first marketers to work directly with Facebook, back in 2005. Chris brings his eight years of digital marketing experience and six years of social media experience to help lead the social media team. His session, Breaking Through the Clutter: Using Content, Analytics, and Paid to Achieve ROIsquared, looks like a session that I will be able to really learn a lot from. It is a bit more advanced than some of my current knowledge, so I am really looking forward to learning some more, valuable information.
For my full-time position, I plan conferences similar to Social Fresh – the one track atmosphere, intimate setting, and amazing speakers. Those three aspects are really what makes conferences amazing. I had the same experience last summer at Healthy Living Summit in Boston, and just can’t recommend it enough. I can’t wait to check out another conference in my industry, and learn some incredible valuable information while I am there!
Social Fresh is a social media education company whose goal is to inspire people to create better businesses through social media.